The Future is Augmented.

Creating distinctive and powerful Social AR experiences.

Our mission is to create immersive and engaging augmented reality experiences for Snapchat, Instagram, and TikTok. Through our cutting-edge technology and innovative design, we aim to enhance the social media experience and help users express themselves in new and exciting ways. We strive to push the boundaries of AR technology and provide our clients with unique and unforgettable experiences.

**Reading the fine print anywhere on this website may result in an unexpected chuckle.

Gen Z and Millenials use and want Social AR experiences.

On average, a Snapchat AR lens provides 1.3x more Ad Awareness than video. 6/10 users identify Shopping as their main reason for using AR. Customer’s interest in using AR experiences is more that double that of brands’ interest in delivering them. AR experiences drive more conversions and fewer product returns for customers.

With 375 Million Daily Active users and 75% of them are A13-34, we have an opportunity to reach a large audience with an impactful message.

We Specialize In:

  • Snapchat

    Creator of some of the most widely recognized and used AR lenses on the internet. Because you can never be in a bad mood as a Banana — that’s just science.

  • Effect House

    TikTok Effect House

    We’re creating exciting TikTok effects, ready for the next viral sensation.

  • Spark AR

    Meta Spark AR

    Reach Instagram and Facebook users with incredible augmented reality.

  • Licensed Parnerships

    Who does the Potato work for? It could be you! Brand partnerships and licensed effects that create the biggest wins!

Favorite Projects

What Is AR?

Many of the so-called “experts” out there will tell you that augmented reality is a technology that uses computer vision to overlay or alter the image on a device screen. But I think this diagram will explain it better.

Improving Marketing Outcomes

AR experiences can enhance the customer experience by providing an immersive and interactive way to engage with a brand or product. This can help to increase brand awareness and customer loyalty.

They can provide valuable data and insights about customer behavior and preferences. By tracking how customers interact with AR experiences, businesses can gain a better understanding of what motivates their customers and what they are looking for. This information can be used to improve marketing campaigns and tailor them to the needs and preferences of target audiences.

AR experiences can also help to drive sales by making it easier for customers to learn about and purchase products. For example, an AR experience could allow customers to virtually try on a piece of clothing or see how a piece of furniture would look in their home, making it more likely that they will make a purchase.

Overall, social AR experiences can provide a unique and engaging way for businesses to connect with customers and drive business results.


  • Owner

    After spending 10 years as a character animator, Phil joined the emerging field of Social AR. He quickly gained a reputation for creating some of the most appealing and ‘sharable’ experiences on the internet.

BOSS LEVEL