Social Media Experienced

Creating Custom Augmented Reality Filters and Lenses for Everyone

Creating distinctive and powerful Social AR experiences.

Our mission is to create immersive and engaging augmented reality experiences for Snapchat, TikTok, and YouTube. Through our cutting-edge technology and innovative design, we aim to enhance the social media experience and help users express themselves in new and exciting ways. We strive to push the boundaries of augmented reality and provide our clients with unique and unforgettable experiences.

About the Augury

The Augury is the creative studio of Phil Walton, creator of the Snapchat Potato and one of the most popular AR creators in the world (humble brag). With years of hands-on expertise building custom Snapchat lenses, branded filters, and interactive AR games, Phil and his team bring their best to every project.

What started as a passion for social AR has grown into a versatile studio capable of scaling to meet the demands of any project—from the Super Bowl with Nickelodeon to bespoke projects for Twitch Streamers.

Phil’s background in both 3D animation and visual storytelling means you're working with someone who gets the big picture and the smallest detail. From concept to deployment, The Augury builds incredible AR experiences that people will remember.

We Specialize In:

  • Snapchat

    Creator of some of the most widely recognized and used AR lenses on the internet. Because you can never be in a bad mood as a Banana — that’s just science.

  • Effect House

    TikTok Effect House

    We’re creating exciting TikTok effects, ready for the next viral sensation.

  • Spark AR

    Custom AR avatars

    Creating custom personalized AR effects for Streamers.

  • Licensed Parnerships

    Who does the Potato work for? It could be you! Brand partnerships and licensed effects that create the biggest wins!

LET'S GOOOO!

Favorite Projects

What Is AR?

Many of the so-called “experts” out there will tell you that augmented reality is a technology that uses computer vision to overlay or alter the image on a device screen. But I think this diagram will explain it better.

Wow. Just Wow

Improving Marketing Outcomes

AR experiences can enhance the customer experience by providing an immersive and interactive way to engage with a brand or product. This can help to increase brand awareness and customer loyalty.

They can provide valuable data and insights about customer behavior and preferences. By tracking how customers interact with AR experiences, businesses can gain a better understanding of what motivates their customers and what they are looking for. This information can be used to improve marketing campaigns and tailor them to the needs and preferences of target audiences.

AR experiences can also help to drive sales by making it easier for customers to learn about and purchase products. For example, an AR experience could allow customers to virtually try on a piece of clothing or see how a piece of furniture would look in their home, making it more likely that they will make a purchase.

Overall, social AR experiences can provide a unique and engaging way for businesses to connect with customers and drive business results.